Gianni D’Alerta has been working in technology, branding, and marketing for more than 20 years, beginning his career during the first dot com boom at one of Miami’s first ISPs.
Earlier in his career, D’Alerta was an early employee of gaming hardware company Alienware – which was later acquired by Dell – where he led design initiatives and created the iconic identity seen by millions today.
Gianni’s insatiable curiosity drew him to the blockchain industry in 2013 where he was one of the Miami Bitcoin Meetup administrators. He became an early supporter of Ethereum in 2014.
Most recently in 2017, D’Alerta worked alongside Ethereum’s founder Anthony Di Iorio at Decentral/Jaxx as the Director of Marketing, leading the organization’s global branding initiatives.
Ethereum is the 2nd leading cryptocurrency per marketcap.